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Bourgeonal Odour
Bourgeonal is an aromatic
aldehyde used in perfumery with a fragrance resembling that of the Lily of the
Valley.
What’s so special about
this fragrance? It is secreted by the ovum within the female genital tract as a
chemo-attractant allowing sperm to locate the egg more quickly.
Invitro studies have
actually shown that bourgeonal odour causes sperm to swim twice as fast!
That’s not all! In 2010, a
Swedish study showed that bourgeonal is the only known odour substance to which
males have a higher average sensitivity than females.
Scientists believe that
males express the same olfactory receptors in sperm cells as in the tissues of
the nose.
For those females seeking a
partner, perhaps it may be wise to sprinkle on a bit of bourgeonal.
Joe
Schwarcz PhD - Director
The
McGill Office for Science and Society (OSS) is a unique venture dedicated to the promotion of critical
thinking, science communication, and the presentation of scientific information
to the public, educators, and students in an accurate and responsible
fashion. With a mandate to demystify science for the public and separate
sense from nonsense, the Office has a history of tackling fake news in the
world of science well before the term “fake news” even existed. The OSS team, comprised of Director Joe
Schwarcz at the helm, as well as science communicators and a Communications and
Public Affairs Director, is often called
upon by the media to comment on a variety of science-related
issues. Public lectures relating
to health, science, pseudoscience, and science communication are also a large
component of the work of the OSS, as is answering science-related
questions through the
OSS website or via social media. The OSS weekly "Digest," a
free weekly newsletter that provides insight into the science of everyday life
with an emphasis on skepticism, is available. Be sure to sign-up here.
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