Monday, November 5, 2018

BOURGEONAL ODOUR - Bourgeonal is an aromatic aldehyde used in perfumery with a fragrance resembling that of the Lily of the Valley. Bourgeonal is the only known odour substance to which males have a higher average sensitivity than females. Scientists believe that males express the same olfactory receptors in sperm cells as in the tissues of the nose.


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Bourgeonal Odour




Bourgeonal is an aromatic aldehyde used in perfumery with a fragrance resembling that of the Lily of the Valley. 
What’s so special about this fragrance? It is secreted by the ovum within the female genital tract as a chemo-attractant allowing sperm to locate the egg more quickly.
Invitro studies have actually shown that bourgeonal odour causes sperm to swim twice as fast!
That’s not all! In 2010, a Swedish study showed that bourgeonal is the only known odour substance to which males have a higher average sensitivity than females.
Scientists believe that males express the same olfactory receptors in sperm cells as in the tissues of the nose.
For those females seeking a partner, perhaps it may be wise to sprinkle on a bit of bourgeonal.

Joe Schwarcz PhD - Director
The McGill Office for Science and Society (OSS) is a unique venture dedicated to the promotion of critical thinking, science communication, and the presentation of scientific information to the public, educators, and students in an accurate and responsible fashion. With a mandate to demystify science for the public and separate sense from nonsense, the Office has a history of tackling fake news in the world of science well before the term “fake news” even existed. The OSS team, comprised of Director Joe Schwarcz at the helm, as well as science communicators and a Communications and Public Affairs Director, is often called upon by the media to comment on a variety of science-related issues. Public lectures relating to health, science, pseudoscience, and science communication are also a large component of the work of the OSS, as is answering science-related questions through the OSS website or via social media. The OSS weekly "Digest," a free weekly newsletter that provides insight into the science of everyday life with an emphasis on skepticism, is available. Be sure to sign-up here.

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